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Readership

According to TNS Gallup Media the readership of 1 issue in Moscow  is 189 thousand people (2,8% of Moscow population above 16 years old), which makes it take 14th place among all issues, published and sold in Russia and #1 floristic issue in Russia and CIS. The total readership of 1 issue in Russia is approximately 500 thousand people.

Image of a FLOWERS Magazine’s reader

1. Age 

2. Sex

3. Education 

4. Readership

5. Connection with flowers

6. Preferablematerials

The magazine is on sale in all the regions of Russia and CIS:

Regions (%)

• Central – 41%
• North and North-West – 9%
• Volga-Vyatka Region – 3%
• Central Black Soil Region – 4%
• The Volga Region – 7%
• North Caucasus – 5%
• The Urals – 15%
• West Siberia – 11%
• East Siberia – 3%
• Far East – 1%
• CIS and Baltic States 1%

Target delivery is carried out to Russian and foreign plant & flower companies, landscape enterprises, hotels & business centers, beauty saloons etc. Flowers magazine is a constant participant in almost every flower show and exhibition, relating to flower growing.

Advertisement

ADVERTISING POLICY

Advertising policy of the edition is based on the varied approach to the clients, which makes it possible to take into consideration all the nuances of their demands. Numerous offers are possible, depending on the size of advertising budget:

• - special “Classified” feature for companies with modest financial opportunities
• - development of exclusive advertising campaign with unprecedented offers on ads market
• - wide range of standard offers

The main aim of the Flowers magazine to deliver information

to various groups of readers. That is why the magazine has gained a reasonable number of readers, as among professionals, as among the people, simply fond of flowers and gardening. The variety of sections in the magazine make it possible to place the advertisement in the best way, possible; make it well perceived.

Joint events are extremely popular with our advertising accounts. The practice of inviting advertising accounts to take part in special events, informational support, original ideas and their creative execution overstep the limits of “block advertising”. Various contests, competitions, coupons not only establish the interest of audience to the advertising account, but help the latter to draw a socio-demographic portrait of its main consumer quickly and without extra expenses and thus focus marketing and advertising events on the most promising audience.

Priority placements:

Inside front                                                            EUR 3650

Inside back                                                            EUR 2850

Back cover                                                             EUR 4200

Double page spread before “Contents” section    EUR 3950

Poster (both sides)                                                EUR 5100

2\3 page in “Calendar” section                              EUR 1900

Advertisement on inside pages

Double page spread                                               EUR 3200

1\1 page                                                                 EUR 2550

1\2 page                                                                 EUR 1500

1\3 page                                                                 EUR 1200

1\4 page                                                                 EUR 850

Advertising article

Double page spread                                               EUR 3100

1\1 page                                                                 EUR 2200

1\2 page                                                                 EUR 1300

1\3 page                                                                 EUR 1150

“Landscape Design” Section

1\4 page                                                                 EUR 700

1\2 page                                                                 EUR 900

“Classifieds” Section

1\16 page                                                               EUR 290

1\8 page                                                                 EUR 440

1\4 page                                                                 EUR 620

1\2 page                                                                 EUR 840

1\1 page                                                                 EUR 1540

Advertising insert - FROM EUR 3800

Discounts:

10% - welcome discount

15% - to advertising agencies

3-5 placements - 15%

6-9 placements – 20%

10-12 placements – 30%

Banner

Website banner advertising:

665x90 px                                         250 EUR per month on the all pages
250x250 px                                       200 EUR per month on the all pages
250x250 px                                       150 EUR  per month on the entry page
250x250 px                                       130 EUR per month on the all pages (except entry page)
250x100 px                                       125 EUR per month on the all pages
250x100 px                                       100 EUR per month on the entry page
250x100 px                                       80 EUR per month on the all pages (except entry page)
190х180 px                                       65 EUR per month on the entry page
190х70 px                                         45 EUR per month on the entry page
89х59 px                                           25 EUR per month on the entry page

Text advertising
The text advertising in "News and events" directory 70 EUR per month on the entry page
Advertising article with contacts 125 EUR (term of placement is limitless)
The link on the web in the directory 100 EUR per year

Schedule 2019

Schedule of publication in 2019