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Журнал Цветы №11/2017

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ноябрь 2017

«После женщин цветы — самые чудесные создания на земле»

Кристиан Диор

FLOWERS magazine is a monthly issue, founded in 2002. Floral and landscape design, flower-growing, historical events and traditions, interviews with famous people and practical instructions – all this you will find in each issue of the magazine. Gorgeous illustration and great number of fascinating facts make it possible for FLOWERS magazine to take superior place among the issues, dealing with flowers.

 

Flowers Magazine Subscription 2017

Price List

Select the subscription format that suits your lifestyle best.

 

Subscription for 3 months – 52 € / 61 $
Subscription for 6 months – 104 € / 122 $
Subscription for 12 months – 208 € / 244 $

 

PDF

Subscription cost for digital (pdf) version
Subscription for 6 months – 9 € / 12 $
Subscription for 12 months – 18 € / 24 $

 

Please write to nat@fantazy.ru to get the invoice. Please let us know how you would prefer to pay.

 

Contacts

 

e-mail: anita@fantazy.ru

Phone: +7 (495) 665-7675

 

Advertisement in the Flowers Magazine

 

About

Flowers magazine is a monthly issue, founded in 2002.

Elegant and splendidly designed, it introduces to the reader the unique world of flowers in all its beauty.

Floristic and interior arrangement, flower-growing and landscape design, historical events and traditions, interviews with famous people and practical instructions – all this you will find in each issue of the magazine. Gorgeous illustration and grate number of fascinating facts make it possible for Flowers magazine to take superior place among the issues, dealing with flowers.

All the articles in the Flowers magazine are divided into constant sections, covering practically all the subjects, which may be interesting for people, fond of flowers:

    • Calendar (news and history excursus, regarding flowers, plants and the world of flower design);
    • Style (your guide to modern trends with reference to flowers and plants);
  • Flower Design (meeting professionals, both foreign and Russian, who devoted their lives to work with flowers and presenting the most up-to-date floristic trends);
  • In Focus (a close look at a flower or a plant, which seems usual at the first sight);
  • Business Technologies (information about the most successful companies and projects on modern flower market);
  • Landscape Design (history and modern trends of landscape design and architecture);
  • World of Plants (everything about plants: indoor, outdoor and pot plants);
  • Do It Yourself (flowers, as a part of your house and experts’ advise and practical instructions).
  •  
  • Format, color         230x290, 4x4

  • Volume                 128 pages + cover

  • Publishers             OOO “Izdatelstvo Fantaziya”

Readership

According to TNS Gallup Media the readership of 1 issue in Moscow  is 189 thousand people (2,8% of Moscow population above 16 years old), which makes it take 14th place among all issues, published and sold in Russia and #1 floristic issue in Russia and CIS. The total readership of 1 issue in Russia is approximately 500 thousand people.

Image of a FLOWERS Magazine’s reader

1. Age 

Age
2. Sex

Sex
3. Education 

Education

4. Readership

 

Readership

5. Connection with flowers

Connection
6. Preferablematerials

Preferable

The magazine is on sale in all the regions of Russia and CIS:

Regions (%)

  • Central – 41%
  • North and North-West – 9%
  • Volga-Vyatka Region – 3%
  • Central Black Soil Region – 4%
  • The Volga Region – 7%
  • North Caucasus – 5%
  • The Urals – 15%
  • West Siberia – 11%
  • East Siberia – 3%
  • Far East – 1%
  • CIS and Baltic States 1%

Target delivery is carried out to Russian and foreign plant & flower companies, landscape enterprises, hotels & business centers, beauty saloons etc. Flowers magazine is a constant participant in almost every flower show and exhibition, relating to flower growing.

Advertisement

ADVERTISING POLICY

Advertising policy of the edition is based on the varied approach to the clients, which makes it possible to take into consideration all the nuances of their demands. Numerous offers are possible, depending on the size of advertising budget:

  • - special “Classified” feature for companies with modest financial opportunities
  • - development of exclusive advertising campaign with unprecedented offers on ads market
  • - wide range of standard offers

The main aim of the Flowers magazine to deliver information

to various groups of readers. That is why the magazine has gained a reasonable number of readers, as among professionals, as among the people, simply fond of flowers and gardening. The variety of sections in the magazine make it possible to place the advertisement in the best way, possible; make it well perceived.

Joint events are extremely popular with our advertising accounts. The practice of inviting advertising accounts to take part in special events, informational support, original ideas and their creative execution overstep the limits of “block advertising”. Various contests, competitions, coupons not only establish the interest of audience to the advertising account, but help the latter to draw a socio-demographic portrait of its main consumer quickly and without extra expenses and thus focus marketing and advertising events on the most promising audience.

Price List

 

Priority placements:

Inside front                                                            EUR 3650

Inside back                                                            EUR 2850

Back cover                                                             EUR 4200

Double page spread before “Contents” section    EUR 3950

Poster (both sides)                                                EUR 5100

2\3 page in “Calendar” section                              EUR 1900

Advertisement on inside pages

Double page spread                                               EUR 3200

1\1 page                                                                 EUR 2550

1\2 page                                                                 EUR 1500

1\3 page                                                                 EUR 1200

1\4 page                                                                 EUR 850

Advertising article

Double page spread                                               EUR 3100

1\1 page                                                                 EUR 2200

1\2 page                                                                 EUR 1300

1\3 page                                                                 EUR 1150

“Landscape Design” Section

1\4 page                                                                 EUR 700

1\2 page                                                                 EUR 900

 

“Classifieds” Section

1\16 page                                                               EUR 290

1\8 page                                                                 EUR 440

1\4 page                                                                 EUR 620

1\2 page                                                                 EUR 840

1\1 page                                                                 EUR 1540

Advertising insert - FROM EUR 3800

Discounts:

10% - welcome discount

15% - to advertising agencies

3-5 placements - 15%

6-9 placements – 20%

10-12 placements – 30%

 

Banner

 

Website banner advertising:

665x90 px                                         250 EUR per month on the all pages
250x250 px                                       200 EUR per month on the all pages
250x250 px                                       150 EUR  per month on the entry page
250x250 px                                       130 EUR per month on the all pages (except entry page)
250x100 px                                       125 EUR per month on the all pages
250x100 px                                       100 EUR per month on the entry page
250x100 px                                       80 EUR per month on the all pages (except entry page)
190х180 px                                       65 EUR per month on the entry page
190х70 px                                         45 EUR per month on the entry page
89х59 px                                           25 EUR per month on the entry page

 

Text advertising
The text advertising in "News and events" directory 70 EUR per month on the entry page
Advertising article with contacts 125 EUR (term of placement is limitless)
The link on the web in the directory 100 EUR per year

Schedule 2017

 

Schedule of publication in 2017

issue

month

advertising Deadline

coming out

01/2017

january

07.12

26.12.2016

02/2017

february

10.01

01.02.2017

03/2017

march

09.02

01.03.2017

04/2017

april

09.03

03.04.2017

05/2017

may

06.04

02.05.2017

06/2017

june

04.05

01.06.2016

07/2016

july

08.06

03.07.2017

08/2017

august

06.07

01.08.2017

09/2017

september

08.08

01.09.2017

10/2017

october

07.09

02.10.2017

11/2017

november

05.10

01.11.2017

12/2017

december

07.11

01.12.2017

01/2018

january

05.12

26.12.2017

Contacts

Adv. & Marketing department of the Flowers Magazine

Moscow, Russia 105066, P.O. Box 98

Tel/Fax +7(495) 665-7675

E-mail: nat@fantazy.ru

We hope our cooperation will be mutually beneficial. If you have any questions or comments, please do not hesitate to contact me anytime.